Booth Entrepreneur Advisory Group
Organized by Chicago Booth Alumni Club of Washington D.C. Open to All DC Alumni and Friends
Join The Chicago Booth DC Entrepreneur’s Advisory Group's monthly discussion.
Just in time for football season, our speaker will be Peter Beveridge, Founder and CEO of Eyeblack (www.eyeblack.com).
From the website:
"We are the best kept secret in sports.
The company has developed, created and marketed a revolutionary new sports product. The founder, Peter Beveridge, remembers talking with people in '04 and '05 about "branded EyeBlack" and people would have no idea what he was talking about. Since that time, even in an economy that was not conducive to starting a self-financed "new business", the company has grown significantly every year.
The business was incorporated in 2003 in Rockville, Maryland. Peter thought that putting logos, mascots and/or messaging on EyeBlack would be a valuable property and business. He partnered with Stephen Comiskey who had patented the concept with 3 U.S. patents; and later the company added additional intellectual property rights in the European Union. As clever as both Peter and Steve thought the business idea was, it was a novel idea for the sports and business world. Peter tested the viability of the EyeBlack product with football teams at the University of Maryland, Virginia Tech, and the University of Miami (Fla). The results were spectacular. The players loved the product and the product performed well on the field."
Needless to say, I expect another very interesting discussion. As always, we'll havepizza and soft drinks provided by Wilson Sonsini. Many thanks to our host, Mark Fitzgerald, of Wilson Sonsini. The meeting is free and open to all. I hope to see many of you there.
To Register: http://boothdceag-august2012.eventbrite.com/